World-renowned caddies: Billy Foster, Ricci Roberts and Terry Mundy came with a clear vision to provide golf purists and casual fans alike with exclusive stories from inside the ropes, not shackled by the typical constraints of commercial media. To compete with the huge volume of existing golf media, we had to ensure a high production value across every practice. Something we pride ourselves in being able to do at The Mill Group. This was a unique instance where we had to flex every one of our creative muscles. Brand design, film production, photography, animation, script writing all needed their time in the spotlight to create a cohesive and impactful new entry into the world of golf media.
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Industry standard film production, expertly crafted social edits, visually striking brand design and never-before-heard stories shared by world-class talents. By carefully crafting all the above to work in perfect unison, we knew that we would provide the audience with a truly unique viewing and listening experience. Making sure those elements were seamless throughout guaranteed the personalities and content were able to take centre stage. We also set out to create engaging, comedic and insightful social edits to accompany each episode’s release. Generating anticipation for new episodes and garner more interaction through comments and collaborating posts with the show’s guests.
Thousands of followers and subscribers across all social platforms and over 1 million views on all platforms in less than 12 months. The 19th Uncut has also attracted a number of sponsors. If stats aren’t your cup of tea, the show has attracted household names to appear as guests. Such as: Rich Beem, Pete Cowen, Jimmy Anderson, Kevin Pietersen, Laura Davies and most recently, Rick Shiels. Using our expertise across graphic design, filmmaking, photography and production we helped to successfully deliver a truly original entry into the world of golf media. Build a brand-new audience. All the while, exceeding client expectations.
