As much as we love creating our own illustrations for animation, we let the kids go wild and draw exactly what they wanted to draw. We felt it was important to retain their creativity and not make any radical changes to their artwork before animation. The movement in each animation shouldn’t be limited by the style either and should move dynamically, encapsulating a sense of fun and youthfulness. We wanted each child to be excited and proud to see their own illustration in-store, brought to life through animation.
To keep the children’s drawings authentic. Before animating, we developed creative solutions which allow the artwork to move freely, with fluidity - each drawing is animated with its own exciting action, designed to tell the story depicted in the original artwork. To sell the character animation, we clearly show how each character is feeling; to do this, we incorporated blinking eyes and clear facial expressions to create a compelling subtext behind the character’s actions.
These exciting animations elevated the Red Nose Day campaign, making it our clients most successful RND campaign to date. The youthful nature of the animations resonated with customers and helped to push sales of the new selection of Red Noses.
