One of the biggest creative challenges we faced was finding the right balance between branding and authenticity. While the video was promoting a Neutrogena product giveaway, it needed to feel like a branded piece that reflected our retailer client’s identity—not a Neutrogena commercial.
We made a conscious decision to lead with the retailer’s branding from the very first frame. We opened the video with a clear shot of a customer purchasing a product from the Neutrogena Retinol Boost range via the retailer’s app. This instantly positioned the story within the retailer’s shopping experience and clearly established the branded context from the outset. The next shot reinforced this by showing the customer receiving a branded grocery bag, clearly signalling fulfilment through the platform. Throughout the video, we used brand-aligned graphics, motion design and colour cues to anchor the visual identity. Neutrogena’s presence was integrated naturally, with a customer using the Retinol Boost range as part of their skincare routine.
The final video successfully showcased Neutrogena’s Retinol Boost range while staying true to the retailer’s brand. It highlighted the full shopping journey—from browsing online to delivery—and demonstrated how the products are used through relatable, lifestyle-driven content. We clearly displayed the full range at both the start and end of the video and used bold “Win the full range!” graphics to promote the giveaway. The video encouraged viewers to check the description for entry details and follow both brands on social media—resulting in a highly engaging, brand-aligned asset that drove visibility and cross-channel engagement.
