To produce engaging and dynamic content that accurately represented the excitement and complexity of the F1 in Schools programme. Additionally, the content needed to showcase the innovative engineering and teamwork involved while also highlighting the programme’s educational impact with regards to STEM (science, technology, engineering, and mathematics).
We captured as much varied content as production days would allow, in order to be able to visually demonstrate every aspect of the programme in the edit. For example, for the 2022 F1 in Schools World Final at Silverstone, we filmed the event over four days capturing the scrutineering, racing, pit builds, interviews with key stakeholders, vox pops with the students and even utilised footage from the official livestream.
A bank of high-impact content for F1 in Schools, resulting in increased social engagement, enhanced finals event coverage, increased awareness of sponsors & future sponsorship growth and positive feedback from all stakeholders involved. The content we created not only highlighted the brilliance and importance of taking part in the finals as a student, but also propelled their mission to make the F1 In Schools programme a staple part of every school curriculum.
