Revitalising a brand at the forefront of a competitive and fast growing market is no small task. Happy Beds needed a refreshed identity that felt both bold and reassuring. A brand that could cut through the noise while staying true to its roots. Consistency, clarity, and confidence were key.
Through a series of collaborative internal workshops, a clear set of brand themes emerged guiding principles that shaped the evolution across every touchpoint. At the core was a shared mission: to provide high quality, affordable beds with exceptional delivery and service. From tone of voice and values to visual identity and movement, every element was considered, refined, and elevated.
A confident and cohesive brand evolution that brings alignment across values, marketing, and visuals. With robust guidelines and flexible graphic templates in place, the Happy Beds team now has the tools to move forward as industry leaders.
