The Mill Group News
Use it - Enjoy it!
From pharmacy to funeral services and home loans to holidays, few organisations can compete with the Co-op’s diverse range of services. Firmly established as a British institution, even a way of life for millions of its customers claiming their ‘divi’, The Co-op turned to The Mill Group to support its ‘brand renaissance’.
Employees throughout their 3,000 outlets can now access The Co-op’s new interactive website which reinforces ‘the power of the brand’ and is described on the site as - ‘new to their HR bag of tools’.
The Mill Group filmed employees and managers in their workplaces and all are encouraged to give feedback to further enhance the Co-op’s beliefs in ‘…values and ethical credentials’.
A final - ‘Use it - enjoy it’ online message is already bringing enthusiastic contributions and the Co-op’s staff renaissance is well underway!
Posted on 05 Oct 2009 by The Mill Group
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